Africa & Advocacy

After several successful entrepreneurial experiences in Africa and in the media, Romain founded 35°Nord in 2012 to improve his clients’ press relations and editorial influence. He believes that Africa’s emergence, embodied by its economic success and new governance, should gain better visibility via strong relations between the media and economic operators. Romain combines expertise in both the media industry and the African continent. Romain Grandjean is a graduate in media management from ESCP Europe.

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Philippe, 50 years old, holds degrees in law and journalism. After several African experiences in the media (creation of a radio station in Burundi, presenter at Radio France Internationale then deputy editor-in-chief at Jeune Afrique), he became convinced that the inseparable destiny of Africa, France and Europe demands the creation of a new narrative carried by a generation of African and European decision-makers with access to leading media. As a co-founder of 35°Nord, Philippe provides his clients with solid expertise in African political and economic contexts and supports them in the development and dissemination of their advocacy as well as in operational monitoring with their stakeholders.

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Graduated from ESG Paris. After a first experience in economic intelligence, he joined Vae Solis, a communications strategic consulting firm, as consulting director. Adrien is specialized in crisis communications and press relations and has managed various clients in the health, wine, football and weapons sectors. He currently teaches at Sciences Po Lille, EFAP and ESG, and occasionally at ESSEC business school. Adrien is also a young auditor of the Institute of Higher National Defense Studies (IHEDN). He joined 35°Nord in 2019 with the mandate to manage different accounts and the development of the agency.

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Xavier Kreutzer has worked for 20 years at the crossroads of digital, content, media and communication both in the private (Microsoft, T-Online, Lagardère) and the public sectors (Government Communication and Information service, France Télévisions). He worked as digital and content director for media and technology companies. At the french government, he set up the content factory and conducted several 360° communication plans. He also launched the public digital media platform for Franceinfo and actively participated in transformation projects. Xavier holds both a BA in Political Science and Communication and a Master of Digital Media and Communication. Xavier has a large experience in digital media, marketing and influence as well as in content production and distribution. He has also developed skills in 360° communication, crisis communication and digital transformation.

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Amélie graduated from Curtin University in Australia in graphic design and in graphic design and advertising.

Upon her return to Mauritius, where she is originally from, Amélie worked in different agencies specialized in communication and events. In 2014, she joined Marideal.mu, the first online booking platform for hotels, spas, restaurants and other leisure activities, exclusively for Mauritians. A few months later, she also joined the sister company PriceGuru.mu, the first online sales site in Mauritius where she participated in the creation, development and launch of the platform.

Through her different experiences Amélie has strengthened her skills in website creation, development and reinforcement of brand identities, creation of advertising visuals (print and digital) as well as the management and creation of visuals for different social networks.

She joins 35° Sud in 2021 as a graphic designer

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Holder of a licence degree in sociology from the UPJV in Amiens and a master’s degree in corporate communication and influence from ISCPA Paris, he has several years of experience in communication 360° acquired between France, Morocco, Senegal, Cameroon and Ivory Coast.

He has worked in the sectors of economy MEDES (Employers’ organization), telecommunications (Tigo-Millicom), E-commerce (Jumia), cultural diplomacy (French Institute – Embassy of France in Senegal) and consulting (MW DDB, Totem Expérience).

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Goudet is a student in geopolitics at Sciences Po Lille and in international economics at Johns Hopkins University. Goudet completed several internships in public affairs in France (National Assembly, LREM parliamentary cabinet) and in Ivory Coast (Cabinet of the Ministry of Justice) before joining 35°Nord for his gap year. Goudet vice-chaired the Sciences Po Lille Model United Nations (MUN) association, after winning 2 jury prizes at MUNs at Harvard University (Boston, USA). He also founded the association for the promotion of urban cultures at Sciences Po Lille, Brook’Lille, and is a young auditor at IHEDN.

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In 2010, Amine completed his law degree at Paris VIII University before working in the associative field as a journalist for 5 years, mainly in radio. In 2012, Amine joined TBWA’s team in Algeria. First as a Public Relations Project Manager, allowing him to manage a large number of projects and campaigns for various clients (aerospace, automotive, Oil & Gas, pharma, major industries, etc.) 

His experiences in different sectors of activity allowed him to develop a solid experience in corporate communication with a specific focus on digital. In 2019, he was promoted at TBWA and had the opportunity to lead a team of 6 consultants in the Digital Marketing and Corporate Communication fields. 

Amine now moves back to Paris and joins 35° Nord to work in the digital department as a Senior Consultant.

Amine speaks French, English and Algerian dialectal Arabic.

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Jade Gerson joins the agency as a senior consultant. Jade had the opportunity to support international groups, startups, as well as States and international organizations in their communication strategy and influence campaigns within Publicis Consultants for 5 years.

She is now pursuing these missions within Avisa Partners, providing her international clients with her expertise in press relations, crisis communication, content production and  media training. She holds a double degree in law and political science from the University Lumière Lyon 2. She then completed a master’s degree in European Union Public Policy at the UCL before joining Engie as a project manager in the European Public Affairs department.

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Graduate from the University of Sorbonne-Nouvelle (Master’s degree in Geopolitics) and of the China Foreign Affairs University (Bachelor’s degree in International Relations and French Studies), An Na has built a strong competence in international relations and has perfected her knowledge when she was working for the French Embassy in China. She then developed a rich experience on major tech accounts especially within the Public Affairs and Communications Department of Huawei Technologies France, then within the Tech service of BCW France. She also contributes to the Franco-Chinese economic exchange through the AFCDCP Association.

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With a degree in communications (Master 2) and after starting a career in France and Switzerland in communications (press relations, content production and social networks) and journalism, Sarah decided to return to her native country, the Democratic Republic of Congo. She joined 35 Congo, the subsidiary of 35°Nord as a consultant in Press Relations, Digital Communication and Public Affairs, in April 2021 to develop the office’s activity and support the agency’s historical clients in this country. Sarah brings her expertise in setting up influence strategy and managing digital tools.

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Alysée is graduated from Panthéon-Assas and Sorbonne Universities in international relations, as well as in defense, security and crisis management from IRIS Sup’. She began her career at the Ministry of Europe and Foreign Affairs and then joined the strategic communication consulting agency Vae Solis Communications. After a year spent within the ENGIE group as an Ethics & Compliance analyst, Alysée joined 35°Nord to assist clients in managing their public relations.

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After 3 years in the Moroccan tourism sector in charge of Asian customers for the Four Seasons Group, Claire joined the 35°Nord team in 2020 as head of the Chinese market, hoping to contribute to the deepening of understanding and trade between China and Africa. Before that, she worked for 5 years for the French energy company EDF in Beijing. Claire graduated in French literature from the Communications University of China.

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Laura graduated from the University of Paris-Dauphine in Public Affairs and from the University of Assas in International Economic Law in Africa. She has carried out various missions at the French Embassy in London as well as at the Senate. She worked for a year as a parliamentary assistant to a Member of Parliament. She has experience in public affairs within an Africa-oriented lobbying firm and a professional federation on international financial issues. Laura has also worked in the Ivory Coast in the defense sector.

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After studying law at the University of Paris 2 Panthéon Assas, Tom Gattegno began his career at Vae Solis, a communications strategy consulting firm. He then worked on the African development of the onepoint group, an international consulting firm in digital transformation. For several years, Tom has specialized in strategic development consulting on the African continent and has worked with various clients in the infrastructure, energy, commodities and technology sectors. He joins 35°Nord in 2022 with the mission to support various accounts and business development.

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Dima Kaakeh holds a Master’s degree in Media & Globalization from the French Press Institute of Panthéon-Assas. She has also completed a year of her studies at the University of Québec in Montreal. She developed a digital experience through various positions, first as a Web & Social media Project Manager for the M6 Group, then as a Communication Manager and Webmaster for the City Hall of Paris.
Dima is fluent in French, English and Arabic.

She joined 35° Nord in July 2022 as a Digital Consultant.

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Ines Bousquet, joins the agency as a junior consultant. Graduated from the Institute of International and Strategic Relations in Geopolitics and Foresight, Ines Bousquet completed a degree in History where she specialized in journalism and contemporary worlds. After specializing in the African continent and the energy sector, Inés began her career at Africa Radio where she became familiar with pan-African media before joining a think tank specialized in the energy transition where she wrote several studies for the strategic poles of French companies to initiate their ecological transition.

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Charles d’Indy graduated from ISCOM Paris with a Master’s degree in Brand Management, specializing in Digital Communication and Creation. He spent 7 years in the agency world with the Havas Group, first with Fullsix, then BETC Fullsix.

Through this experience, Charles was able to develop his skills, first in digital as a Digital Project Manager, then in Social Networks as a Social Media Consultant.

This experience also enabled him to work on a variety of issues on behalf of his customers, and in a variety of sectors: automotive, food and institutional.

Today, Charles has joined theForward Group/the 35° Nord agency as a Digital and Social Media Consultant.

Christelle began her apprenticeship in design at ENSAAMA Olivier de Serres, Paris before choosing communications and marketing. When she joined Sup de Pub, part of the INSEEC U. group, she quickly opted for a work-study programme and joined the Afro-Urban entertainment group Trace Global.

With a Master’s degree in Communication and Marketing Management, specialising in Content Marketing and Editorial Production, then in Event and Cultural Design and Planning, she was appointed Communications Officer in Côte d’Ivoire for a development operator focusing on sport and culture in low-income areas of African urban centres.

With a diversified experience in 360° communication, covering retail, hospitality, startups, culture, entertainment and sport, Christelle joined 35°Ouest in February 2024, as Press Relations Consultant.

After a Master’s degree in digital communications, Elsa began her career as a web and print journalist for national and local medias before becoming a freelance communication consultant. Her job was to help her various clients with their online communications, press relations and internal communications. Through these assignments, Elsa was able to support the digital transformation of major groups such as RATP and its innovation department.

Building on this experience, Elsa joins 35⁰Nord in February 2023 as a digital communications consultant.

Hassan Ghaddar, is a graphic designer / artistic director with over 9 years of combined experience. He began his career in 2014 with the editorial team of the first Lifestyle magazine and also the first leadership magazine in Ivory Coast, which he joined as a trainee graphic designer. There he quickly progressed to graphic designer and then artistic director of the magazine. At the same time, he worked on major editorial projects for a number of well-known entities, including the Presidencies of Ivory Coast, Mali and Benin, the CEI, the SIFCA group, Orange CI, the SIB and BBGCI banks, the ADB. With many strings to his bow, Hassan has also worked on creative advertising projects such as poster campaigns for Solibra group brands, the RHDP presidential campaign, the Ivory Coast Agricultural Show, the EU-AU Summit, UPU congresses and digital campaigns for uber, Beaufort…In 2023 he joined the international agency 35 degrés Ouest, where he worked as a consultant Graphic Designer/Artistic Director.

Jeannette began her career with a diploma in Accounting and Finance from the AGITEL FORMATION engineering school in Abidjan. She worked as a trainee accountant at CNPS, then held the positions of accounting secretary, secretary and administrative assistant, a role she held for over seven years.

Since April 2023, Jeannette has been part of 35 Ouest as Administrative and Accounting Assistant.

Graduating in 2018 with a Master’s degree in European Affairs from the Sorbonne, Jessy began his career in the field of migration policies at the French Ministry of the Interior. In 2020, he joined Only Conseil, specializing in communication support and press relations for French and African political figures. In 2023, Jessy joined 35° Nord as a press relations consultant.

Holding dual master’s degrees in Business and Organization Management from Sciences Po Bordeaux and in Media and Non-Media Communication from the IAE of Bordeaux, Jules has honed his expertise in social media within various Parisian agencies, including Publicis. His experiences have equipped him with solid knowledge in digital expertise across different sectors such as automotive, insurance, and luxury.

Jules has joined the Digital teams at 35°Nord as a Digital and Social Media Consultant.

Kalynda holds a Bachelor of Arts in Political Science from Concordia University and a Master’s degree in Public Communication and Influence from the École française des attachés de presse.

Before joining 35°Nord as a consultant in February 2024, Kalynda served as a public diplomacy officer at the French Ministry of Foreign Affairs. She previously worked for Publicis Consultants in public relations and for Burson Cohn & Wolfe in public affairs.

Kalynda has lived in five countries, speaks fluent English and Spanish, and has studied Arabic for seven years.

A former member of the Paris and New York bars, Lucie practiced for six years in the international arbitration department of a global law firm. Lucie represented clients in a wide variety of industries, including construction and engineering, energy and natural resources, telecommunications, and pharmaceuticals. In this capacity, she has advised numerous companies in sub-Saharan African countries, both English and French speaking. Lucie joined Forward Global in the public relations, strategic and legal communications practice. She works for private and institutional clients in Europe, Africa and Asia.

Lucie holds law degrees from the universities of Paris I Panthéon-Sorbonne and Duke University in the United States. She has lived in France, Spain and the United States and is fluent in French, English and Spanish.

Yuan holds two Master’s degrees in Fashion Marketing from INSEEC Business School and in International Business from IÉSEG Business School. She has worked with several international brands in the digital sector. Before joining 35°Nord, she worked in the digital transformation departments of LVMH and Parfums Christian Dior. She has in-depth knowledge of multinational customers and the ability to work in a variety of industries. She is now focusing on media monitoring, crisis management and media analysis at 35°Nord.

Inès Banny, a graduate in political science and public law from Jean Moulin Lyon 3 University, is a press relations consultant at 35°Nord. She collaborates with clients and leaders in the banking, energy, and tech/IT sectors in Africa (Côte d’Ivoire, Guinea, and DRC).

Previously a PR consultant at WPP Group, Inès Banny contributed to strategy development in the energy, construction, and distribution sectors. With a strong background in law, politics, and communication, Inès aims to drive development and enhance the media visibility of the brands she supports.